|
Do you want to know more about teens'
spending behaviors, likes and dislikes,
and generally what makes them tick? ACA
is pleased to announce a new relationship
with Teen Research Unlimited (TRU), a leading
provider of teen data. TRU surveys teens
from across the U.S. and even employs teens
from major U.S. cities to help them determine "what's
hot" and "what's not." ACA
camps can view TRU's
teen market research here in a biweekly newsletter
entitled TRU View.
Tru-View Quick Stat
What do you know about your teen population
at camp? What is the commonality of the
following items? (Are some of the names
not familiar to you?)
- LeBron James, Dwayne Wade,
Reggie Bush — T.I., Nickelback, Hinder
How about a couple of easier ones:
- Hooded sweatshirts
- Rap/Hip Hop and R and B
- Going to the movies
- DVDs and cellphones
The answer is these items all appear in
this bi-weekly marketing report from TRU
Research, but we'll give you a sneak preview:
- The first three names are their choice
of top athletes whom they like very much.
The second three are their top choices
for performers.
- An item that scored on average, in
the top 90 percent of THE must-have
fashion with male and female teens.
- The top two most popular music genres
identified by teens.
- The number one IN activity for teens
across both genders.
- The must-have electronic
items for male and female teens, respectively.
|
 |
|
